Goodness Gravy was created for keeping your pet healthy and happy! The people behind Goodness Gravy are active sports people that ski, play tennis, bike, exercise, run. Jack and Andrew play competitive sports in school as well. To fuel all these activities, we have a healthy diet and take vitamin supplements to make up any shortfall.
In 2011, we adopted labradoodle from a well-known breeder in Rhode Island. Our oldest son has a pet allergy, so this breed was an excellent choice for us. He was born during hurricane Irene here on the east coast. We lost power for nearly a week. We picked him up just before Halloween and we had a freak nor’easter snow storm that day. We lost power again for several days. All the leaves were still on the trees and the power lines came down. We wanted to name him Storm, but we settled on Brady Storm.
Like his family, Brady is very active. He loves the dog park and long walks. He plays in the snow all day non-stop. It’s tough to get him to come inside. We wanted to make sure Brady was getting all the vitamins and nutrition in his diet. The food we were buying made all these claims, but we couldn’t figure out what he was getting in each serving. Then we did some research and found out that many of the vitamins and nutrients in dry dog food are lost in the high temperature baking process. More is lost due to oxidation during shipping and storage. We had our answer. Brady wasn’t getting enough.
We looked a different products on the market and found them to be a lot of work to prepare or too expensive to add all the vitamins and nutrients into his daily diet. We began to research different options to create the ideal pet supplement product. We found a leading pet food scientist who helped us create a careful formula of 37 vitamin, nutrients, minerals and enzymes to create a “SUPERFOOD”. After careful consideration, we decided to put the nutrients in a flavorful gravy that can be drizzled on dry food, added to water or served alone on a plate. It’s the perfect combination because your dog can get essential vitamins and nutrients in great tasting gravy that enhances his otherwise boring dry food. We also wanted to make it easy for busy pet parents to serve and store. After careful research, we decided to use the latest packing technology where each individual serving is sealed tight in a tear open packet to guarantee freshness. There is no mixing, measuring or refrigeration required. No mess to clean up either!
We also learned that the pet industry has a reluctance to consider new products. The are a few big companies that dominate the industry while smaller companies find it difficult to gain attention. Given that, we decided to bring Goodness Gravy directly to consumers using television stepping around the pet industry barriers. We worked with the top people in the television product industry to tell our story. They did an amazing job.
Today, Brady is a happy and healthy dog with lots of energy. We believe his daily serving of Goodness Gravy will ensure he has a long and healthy life. Jack and Andrew look forward to many happy and healthy years together with their buddy Brady!