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dog supplement

The Story Behind Goodness Gravy Dog Supplement

Goodness Gravy dog supplement was developed to keep your dog healthy and happy! The people behind Goodness Gravy are active sports people that ski, play tennis, bike, run and exercise. Jack and Andrew, pictured with Brady, also play competitive sports in school. To fuel all our activities, we try to eat healthy, but with our busy schedules, we don’t always get all the vitamins and minerals we need to function at a high level. To compensate, we take vitamin supplements to make up any nutritional shortfall. DOGS ARE NO DIFFERENT! They need a balance of vitamins and minerals in their diet to function at a high level and stay healthy just like us. Goodness Gravy is the solution to a dog’s nutritional needs!


In 2011, we adopted a labradoodle puppy from a Rhode Island farm. Jack has a pet allergy so a hypoallergenic labradoodle was an excellent choice for us. Brady was born during hurricane Irene here on the east coast. Weeks later when we picked him up just before Halloween, we had a freak nor’easter snow storm. Trees fell under the weight of the snow and we lost power again for several days. We wanted to name our new puppy Storm, but we settled on Brady Storm.


Like his family, Brady is very active. He loves the dog park, long walks and playing in the snow. It’s tough to get him to come inside when there is snow on the ground. As Brady got older, we wanted to make sure he was getting the necessary vitamins and minerals in his diet. The food we were buying made all these claims, but we couldn’t figure out what he was getting in each serving based on the confusing labeling. Then we did some research and found out that many of the vitamins and nutrients in dry dog food are lost in the high temperature baking process. More are lost due to oxidation during shipping and storage. We had our answer. Brady wasn’t getting enough nutrition.


We looked at different products on the market and found them to be too much work to prepare or too expensive. We decided to create our own pet supplement product and researched different options. We contacted a leading pet food scientist who helped us create a highly balanced dog supplement. The formula contains 37 vitamins, nutrients, minerals and enzymes that we affectionately call a “SUPERFOOD”. After careful consideration, we decided to put the formula into a flavorful gravy that is drizzled on dry food, added to water or served alone on a plate. It’s the perfect combination because your dog gets essential vitamins and nutrients in a great tasting gravy that enhances his boring dry food.


We also made Goodness Gravy easy for busy pet parents to serve and store. After careful research, we decided to use the latest dosage-controlled packing technology. Each individual Goodness Gravy serving is sealed air-tight in a tear open packet to guarantee freshness. There is no mixing, measuring or refrigeration required. No mess to clean up either!


We also learned that the pet industry is reluctant to consider new products and companies. There are a few big companies that dominate the industry while smaller companies find it difficult to gain attention. Given that, we decided to bring Goodness Gravy directly to dog owners via television and radio side-stepping the pet industry barriers. We partnered with the top people in the direct-to-consumer television industry to tell our story. They did an amazing job with the commercials.


Today, Brady is a happy and healthy dog with lots of energy. We are confident his daily serving of Goodness Gravy will ensure he has a long and healthy life. Jack and Andrew look forward to many happy and healthy years together with their buddy Brady!



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